Author(s): Supriya Dam PhD

Affiliation: Associate Professor, Commerce, Netaji Subhash Mahavidyalaya, Udaipur, Gomati, Tripura, India PIN: 799114.

Keywords: Consumer protection; rights; transparency; disclosure; Rules 2020.

Received: July 11, 2026 | Accepted: September 30, 2026

Type of Paper: Empirical | Vol. 11(3) Page: 112 – 126

Reference to this paper should be made as follows: Dam, S. (2026). Role of Consumer Protection (Ecommerce) Rules 2020 on Online Shopping and Consumer Protection: A Case from India, J. Mgt. Mkt. Review, 11(3), 112 – 126. https://doi.org/10.35609/jmmr.2026.11.3(1)

Author(s): Praningrum , Anggri Puspita Sari , Suswati Nasution , Gustini , Lydia Gustina Putri

Affiliation: Doctoral Program in Management, University of Bengkulu, Indonesia

Keywords: adaptive performance, coping optimism, self-efficacy, self-acceptance, full mediation, public sector.

Received: July 14, 2026 | Accepted: September 30, 2026

Type of Paper: Empirical | Vol. 11(3) Page: 127 – 137

Reference to this paper should be made as follows: Praningrum, Sari, A.P., Nasution, S., Gustini, Putri, L.G. (2026). The Mediating Role of Coping Optimism in the Relationship between Self-Efficacy, Self-Acceptance, and Adaptive Performance among Public Sector, J. Mgt. Mkt. Review, 11(3), 127 – 137. https://doi.org/10.35609/jmmr.2026.11.3(2)

Author(s): Kypros Zantis

Affiliation: Cyprus University of Technology, 3036, Limassol, Cyprus

Keywords: consumer loneliness; brand trust; brand equity; purchase intention; conversational AI; artificial intelligence; moderated mediation

Received: July 16, 2026 | Accepted: September 30, 2026

Type of Paper: Empirical | Vol. 11(3) Page: 138 – 159

Reference to this paper should be made as follows: Zantis, K. (2026). Brand Equity Moderates the Effect of Loneliness on Trust and Purchase Intentions in Conversational AI, J. Mgt. Mkt. Review, 11(3), 138 – 159. https://doi.org/10.35609/jmmr.2026.11.3(3)

Author(s): Joehan Joehari William , Mohamad Isa Abd Jalil

Affiliation: Faculty of Management, INTI International University
Labuan Faculty of International Finance, Universiti Malaysia Sabah
Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah

Keywords: Online repurchase intention; hedonic-utilitarian framework; consumer behavior; structural equation modeling; Gen Z; digital platforms.

Received: July 19, 2026 | Accepted: September 30, 2026

Type of Paper: Empirical | Vol. 11(3) Page: 160 – 168

Reference to this paper should be made as follows: William, J.J, Jalil, M.I.A. (2026). Emotional and Functional Drivers of Online Repurchase Intention: Evidence from Malaysian Gen Z Consumers, J. Mgt. Mkt. Review, 11(3), 160 – 168 https://doi.org/10.35609/jmmr.2026.11.3(4)

Author(s): Anusuyah Subbarao, Aysa Siddika, Hasliza Hassan

Affiliation: Centre for Management and Marketing Innovation, COE for Business Innovation and Communication, Multimedia University, Cyberjaya, Selangor, Malaysia
BRAC Business School, BRAC University, Merul Badda, Dhaka, Bangladesh
Faculty of Management, Multimedia University, Cyberjaya, Selangor, Malaysia

Keywords: Behavioural Intention; E-Wallet; Perceived Enjoyment; Performance Expectancy; Technology Adoption; Working Adults.

Received: July 23, 2026 | Accepted: September 30, 2026

Type of Paper: Empirical | Vol. 11(3) Page: 169 – 179

Reference to this paper should be made as follows: Subbarao, A, Siddika, A, Hassan, H. (2026). Increasing E-Wallet Usage through Performance Expectancy and Perceived Enjoyment: Evidence from Working Adults in Klang Valley, Malaysia, J. Mgt. Mkt. Review, 11(3), 169 – 179. https://doi.org/10.35609/jmmr.2026.11.3(5)