Framing, Diffusion, and Engagement: Understanding Clickbait and Bias in Digital Content
Author(s): Suad Aal Thani, Tatyana Palei
Affiliation: General Management Department at the Institute of Management, Economics and Finance of Kazan Federal University. Russian Federation
Doctor of Economics, Professor, Head of the General Management Department at the Institute of Management, Economics and Finance of Kazan Federal University. Russian Federation.
Keywords: Clickbait, Biased Content, Digital Marketing, Kazan Federal University (KFU), Framing Theory, Diffusion of Innovations Theory, and Elaboration Likelihood Model.
Received: July 14, 2025 | Accepted: September 30, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 78 – 100
Reference
to this paper should be made as follows: Thani, S.A; Palei, T. (2025). Framing, Diffusion, and Engagement: Understanding Clickbait and Bias in Digital Content, J. Mgt. Mkt. Review, 10(3), 78 – 100. https://doi.org/10.35609/jmmr.2025.10.3(1)
The Role of Digital Community Marketing in Enhancing Financial Decision-Making among Indonesian Millennials through 'Sobat Sandwich' Community
Author(s): Eudearly Angela Jansye and Andre Ikhsano
Affiliation: LSPR Communication & Business Institute, Sudirman Park Campus, 10220, Jakarta Pusat, Indonesia
Keywords: Digital Community Marketing (DCM); Financial Decision-Making; Engagement; Theory of Planned Behavior (TPB); Millennials; Sandwich Generation
Received: July 16, 2025 | Accepted: September 30, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 101 – 107
Reference
to this paper should be made as follows: Jansye, E.A; Ikhsano, A. (2025). The Role of Digital Community Marketing in Enhancing Financial Decision-Making among Indonesian Millennials through 'Sobat Sandwich' Community, J. Mgt. Mkt. Review, 10(3), 101 – 107. https://doi.org/10.35609/jmmr.2025.10.3(2)
The effect of nearshoring on industrialization in the context of Global Value Chains
Author(s): Omar Neme Castillo , Cesaire Chiatchoua
Affiliation: Instituto Politécnico Nacional, Escuela Superior de Economía, Mexico
Keywords: Nearshoring; nearshoring index; industrialization; global value chains; S-GMM.
Received: July 19, 2025 | Accepted: September 30, 2025
Type of Paper: Empirical | Vol. 10(3) Page: 108 – 115
Reference
to this paper should be made as follows: Castillo, O.N; Chiatchoua, C. (2025). The effect of nearshoring on industrialization in the context of Global Value Chains, J. Mgt. Mkt. Review, 10(3), 108 – 115. https://doi.org/10.35609/jmmr.2025.10.3(3)
