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WELCOME TO GATR JOURNALS!
We are the editorial office and publishing house with expertise and global perspectives in Business and Social Sciences field. Business and Social Sciences publishing are our strategic choice. We favor publishing focus over diversification, which distinguishes us from other publishing houses.
Our mission is to enhance and further boost the image of all the GATR journals which is in line with the GATR's goal to continuously maintain and persistently improve the quality of publication and conferences.
Business and Social Sciences is the core element of our publishing and research. We aspire to develop business and social sciences values by uniting the efforts of academics and practitioners around the contemporary of business and social sciences.
The dedicated administrative and executive editorial team of the journal is composed of the researchers in the relevant fields which enhances an invaluable process in ensuring sound scientific publications, and the continuing growth of scientific knowledge with high ethical standards.
CALL FOR PAPERS
 Recent Published Articles (GATR GJBSSR)
National Culture and Digitalization: A Moderating Effect of Trust
Author(s): Caiqi Jiao , Abu Hanifah AYOB
Affiliation:
Fakulti Ekonomi dan Pengurusan, UKM Bangi, 43600 Selangor, Malaysia
Keywords: National culture, Digitalization, Trust, Hofstede.
Received: January 10, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 13(1) Page: 01–11
Exploring the Impact of Leadership Style and Organizational Culture on Employee Performance in Malaysian SMES
Author(s): Muhammad Faizal Samat , Zaim Aizat Afdhal Bashri
Affiliation:
Faculty of Business and Management, Universiti Teknologi Mara, 40450 Shah Alam, Selangor, Malaysia
SEGI College Kuala Lumpur, 33-35, Jalan Hang Lekiu, 50100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Malaysia. Keywords: Leadership style, organizational culture, employee performance, SMEs, Malaysia
Received: January 10, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 13(1) Page: 12–25
 Recent Published Articles (JMMR)
Strategies for Developing Trustworthy Leadership of Primary School Administrators
Author(s):
Sittipong Somdetch and Ponglikit Petpon
Affiliation:
Ph.D. student at Faculty of Education, Chulalongkorn University, 10330, Bangkok, Thailand
Lecturer at Faculty of Education, Chulalongkorn University, 10330, Bangkok, Thailand Keywords: Trust, trustworthy leadership, leadership development, primary school, school management, school administrators
Received: January 11, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 10(1) Page: 01 – 23
Time Management Strategies for Contractors: Overcoming Challenges in the Malaysian Construction Industry during the COVID-19 Pandemic
Author(s): Puteri Nur Farah Naadia Mohd Fauzi, Muhammad Nazirul Pasaruddin
Affiliation:
Northumbria University, Newcastle upon Tyne, NE1 8ST, United Kingdom
Pembinaan Purcon Sdn Bhd, 51200 Kuala Lumpur, Malaysia Keywords: Construction work, COVID-19 Pandemic, On-site, Strategies, Time management.
Received: January 17, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 10(1) Page: 24 – 34
 Recent Published Articles(JBER)
Tourists' Perceptions of Ecotourism: A Case Study of Waterberg Plateau Park, Namibia
Author(s):
Petrina Makhubela , Uaarukapo Tjitunga , Hendriena Shiyandja , Ethilde Tulimuwo Kuwa
Affiliation:
Department of Hospitality and Tourism, Namibia University of Science and Technology, Namibia
Keywords: Conservation, Ecotourism, Tourist Motivation, Tourist Perception, Sustainability, Community Involvement, Visitor Experiences
Received: January 05, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 9(4) Page: 01–11
Sustainable Consumption Design in Serious Games: A Consumer Behaviour Approach Using the SIPS Model
Author(s): Yan He, Khairul Aidil Azlin Abd Rahman, Nazlina Shaari, Irwan Syah Md Yusoff and Mingrun Wang
Affiliation:
Department of Industrial Design, Faculty of Design and Architecture, Universiti Putra, Malaysia, 43400 Serdang, Malaysia
Keywords: Sustainable consumption design, SIPS model, serious games, consumer behaviour, product-service systems, social media, sustainability.
Received: January 10, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 9(4) Page: 12–22
 Recent Published Articles (AFR)
Impact of Climate Change on Paddy Productivity in Malaysia's Granary Areas: A Markov Chain Monte Carlo Analysis
Author(s): Muhammad Zakir Abdullah , Shri Dewi Applanaidu , Kirttana Kalimuthu
Affiliation: School of Economics, Finance and Banking, College of Business, Universiti Utara Malaysia,
06010, Sintok, Kedah, Malaysia.
Keywords: Climate change, Granary areas, Markov Chain Monte Carlo, Paddy Productivity
Received: January 05, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 9(4) Page: 01 – 12
 Recent Published Articles (JFBR)
Charting the Future of Base Erosion and Profit Shifting: A Bibliometric Insight into Emerging Trends and Research Gaps
Author(s): Gabriela-Adina Păun
Affiliation:
Bucharest University of Economic Studies, Roman Square 6, 010374, Bucharest, Romania
Keywords: Base Erosion and Profit Shifting; Bibliometric analysis; Digital taxation; EU tax policy; Global minimum tax; Global profit shifting; Pillar One and Pillar Two.
Received: January 11, 2025 | Accepted: March 31, 2025
Type of Paper: Empirical | Vol. 9(4) Page: 01 – 23
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