GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 6 (3) JULY - SEPTEMBER 2021
Issue DOI: 10.35609/jmmr.2021.6.3
The Determinant of Positive eWOM Intention: Perspective Social Media Users
Author(s): Fadhel Audia Yusran , Kurniawati
Affiliation: Universitas Trisakti, Jakarta, Indonesia
Keywords: Brand trust; online brand community trust; brand attachment; repurchase intention; positive eWOM intention.
Received: July 24, 2021 | Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 146 – 157
Reference to this paper should be made as follows: Yusran, F.A; Kurniawati. (2021). The Determinant of Positive eWOM Intention: Perspective Social Media Users, J. Mgt. Mkt. Review, 6(3) 146 – 157. https://doi.org/10.35609/jmmr.2021.6.3(1)
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A Systematic Review on Leadership Styles in Small and Medium-Sized Enterprises
Author(s): Sharon Esther Anak Donny Sita, Nor Ashikin Mohd Nor
Affiliation: School of Tourism, Hospitality and Event Management, COLGIS, Universiti Utara Malaysia, 06010 Sintok, Kedah DarulAman, Malaysia
Keywords: Leader; leadership style; PRISMA; small and medium-sized enterprises; systematic literature review.
Received: July 25, 2021 | Accepted: September 30, 2021
Type of Paper: Review | Vol. 6(3) Page: 158 – 166
Reference to this paper should be made as follows: Sita, S.E.A.D.S; Nor, N.A.M. (2021). A Systematic Review on Leadership Styles in Small and Medium-Sized Enterprises, J. Mgt. Mkt. Review, 6(3) 158 – 166. https://doi.org/10.35609/jmmr.2021.6.3(2)
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Cameroonian Consumers' Attitude towards Tv Advertising Form and Content
Author(s): ADAMOU HADJI Mohamadou, KUATE KAMGA Sangeniss Leblanc
Affiliation: Department of International Economic IRIC/University of Yaounde II - Cameroon
Department of Marketing and Management FSEG/University of Dschang - Cameroon
Keywords: Attitude, Consumer, Advertising content, Advertisement form, Cameroon
Received: July 11, 2021 | Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 167 – 180
Reference to this paper should be made as follows: Mohamadou, A.H; Leblanc, K.K.S. (2021). Cameroonian Consumers' Attitude towards Tv Advertising Form and Content, J. Mgt. Mkt. Review, 6(3) 167 – 180. https://doi.org/10.35609/jmmr.2021.6.3(3)
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COVID-19: Online Fashion Purchase Intention among Millennials
Author(s): Kah Boon Lim, Sook Fern Yeo, Yiin Chii Ong, Cheng Ling Tan
Affiliation: Faculty of Business, Multimedia University, Melaka, Malaysia
Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia
Keywords: COVID-19; Fashion innovativeness; Millennials; Online fashion; Purchase intention
Received: July 26, 2021 | Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 181 – 190
Reference to this paper should be made as follows: Lim, K.B; Yeo, S.F; Ong, Y.C; Tan, C.L. (2021). COVID-19: Online Fashion Purchase Intention among Millennials, J. Mgt. Mkt. Review, 6(3) 181 – 190. https://doi.org/10.35609/jmmr.2021.6.3(4)
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Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic
Author(s): Goh Mei Ling, Ho Sew Tiep, Ng Zhu Er
Affiliation: Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia
Keywords: Customer Satisfaction; Mobile Food Delivery Apps; COVID-19; Website Quality; Service Quality; Price; Convenience.
Received: July 22, 2021 | Accepted: September 30, 2021
Type of Paper: Empirical | Vol. 6(3) Page: 191 – 201
Reference to this paper should be made as follows: Ling, G.M; Tiep, H.S.T; Er, N.Z. (2021). Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic, J. Mgt. Mkt. Review, 6(3) 191 – 201. https://doi.org/10.35609/jmmr.2021.6.3(5)
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