Objective - The adoption of Self-service technology (SST) in the construction sector has risen, facilitating suppliers to execute transactions autonomously, minimize expenses, and enhance efficiency. This research seeks to examine the influence of Vendor Self-Service (VVS) adoption in the Precast Concrete sector on vendor satisfaction and continued behavioral intentions.

Methodology/Technique - This article examines the impact of perceived usefulness and perceived ease of use on vendor's continued behavioral intentions, as well as the mediating role of vendor satisfaction in these interactions. The sample comprises 58 suppliers who supplied the primary material for this firm. This study employs a model constructed using structural equation modeling (SEM) techniques.

Findings - The findings indicate that perceived usefulness and perceived ease of use positively influence vendor satisfaction and directly enhance continuous behavioral intention. The findings suggest that enhancing perceived quality can elevate vendor satisfaction and sustain behavioral intention among the vendors of the Precast Concrete Business.

Novelty - The study identified vendor continued behavioral intention factors using the VSS application, an original application developed by Precast Concrete Business.

Type of Paper - Empirical research

Keywords: Self-Service Technology, Perceived usefulness, perceived ease of use, Vendor satisfaction, continued behavioral intention.

JEL Classification: J28, L74, L86

URI: http://gatrenterprise.com/GATRJournals/JMMR/vol9.3_4.html

DOI: https://doi.org/10.35609/jmmr.2024.9.3(4)

Pages 130 – 139