Global Academy of Training and Research Journal

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DOI 10.35609/jmmr.2017.2.3(9)

Reference to this paper should be made as follows: Amran, N.A; Saad, S; Aripin, N. (2017). Green Practices in Northern Region Hotels of Malaysia, J. Mgt. Mkt. Review, 2 (3): 61-66. https://doi.org/10.35609/jmmr.2017.2.3(9)

Received: January 9, 2017 | Accepted: June 28, 2017

Green Practices in Northern Region Hotels of Malaysia
Noor Afza Amran , Natrah Saad and Norhani Aripin
Universiti Utara Malaysia, Malaysia Abstract

Objective - The objective of this paper is to examine green practices of hotels located in Northern region of Malaysia.

Methodology/Technique - The sample of the study is 115 hotels in Penang, Kedah and Perlis. Questionnaires were personally delivered to each respective hotel. The response rate for the survey is 43%.

Findings – Findings from the survey indicate that hoteliers have started to show a positive sign towards adoption of green practices such as usage of power saving bulbs, water conservation, and recycling management program.

Novelty - The study urges more campaigns on awareness and the benefits of green practices. And, it will indirectly educate the hoteliers and society at large on the importance of saving the Mother Nature.

Type of Paper - Empirical

Keywords: Green Practices; Environment; Recycle; Hotels; Malaysia.

JEL Classification: Q50, Q57.

Price: USD 25