Global Academy of Training and Research Journal

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DOI 10.35609/gjbssr.2016.4.2(2)

Reference to this paper should be made as follows: Priya, B.S; Jeyakumaran, M. (2016). Impact of Student Satisfaction towards Customer Evaluation of Hei's With Reference to Southern Tamilnad, Global J. Bus. Soc. Sci. Review, 4 (2): 8 – 16. https://doi.org/10.35609/gjbssr.2016.4.2(2)

Received: March 18, 2016 | Accepted: April 4, 2016

Impact of Student Satisfaction towards Customer Evaluation of Hei's With Reference to Southern Tamilnad.
B. Shanmuga Priya, Dr. M. Jeyakumaran
Kalasalingam University, India Abstract

Objective - The purpose of this paper is to offer an overall view of student satisfaction in Higher educational institutions towards customer evaluation via identify the dimensions, which is the best predictor of overall service quality in higher educational institutions service sector to the betterment of societal contribution.

Methodology/Technique - Based on a comprehensive literature review, the paper identifies five dimensions EduQUAL item. Then, the student satisfaction and customer evaluation are discussed in relation to service quality offering.

Findings - The non-significance variable exceeds 0.05, and do not contribute much to the regression model. This means that the Assurance dimension is the main predictor for overall satisfaction of students.

Novelty - The paper contributes to the research stream on considering and dealing with the student satisfaction and customer evaluation provided by quality service offering, and also service quality dimensions of predictor of overall student satisfaction in the context of higher educational service.

Type of Paper - Empirical

Keywords: Higher educational institutions; overall student satisfaction; EduQUAL; customer evaluation; service Quality dimension

Price: USD 25