GATR Journal of Management and Marketing Review (JMMR)
Vol. 4 (1) Jan-Mar 2019
Entrepreneurial Quality of Tionghoa Ethnicity and Malay Ethnicity: Are There Any Differences?
Author(s): Sulistiowati , Nurul Komari
Affiliation: Universitas Tanjungpura, Jalan Hadari Nawawi, 78124, Pontianak, Indonesia
Keywords: Entrepreneurial Quality; Malay Ethnicity; Thionghoa Ethnicity; Need for Achievement; Locus of Control; Risk-taking; Perseverance; Independence; Creativity; Knowledge.
Received: January 11, 2019 | Accepted: March 02, 2019
Type of Paper: Empirical | Vol. 4(1) Page: 01 – 07
Reference
to this paper should be made as follows: Sulistiowati; Komari, N. (2019). Entrepreneurial Quality of Tionghoa Ethnicity and Malay Ethnicity: Are There Any Differences?, J. Mgt. Mkt. Review, 4(1) 01 – 07. https://doi.org/10.35609/jmmr.2019.4.1(1)
Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers
Author(s): Gede Ginaya, Ni Nyoman Sri Astuti, Ni Putu Wiwiek Ary Susyarini, Ni Ketut Bagiastuti, Made Ruki
Affiliation: Tourism Department Politeknik Negeri Bali
Keywords: Marketing Mix-strategies; BBTF; Sellers; Buyers; Sustainability.
Received: January 11, 2019 | Accepted: March 03, 2019
Type of Paper: Empirical | Vol. 4(1) Page: 08 – 18
Reference
to this paper should be made as follows: Ginaya, G; Astuti, N.N.S; Susyarini, N.P.W.A; Bagiastuti, NK, Ruki, M. (2019). Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers, J. Mgt. Mkt. Review, 4(1) 08 – 18. https://doi.org/10.35609/jmmr.2019.4.1(2)
The Effect of Productivity and Innovation on the Competitiveness of Batik SMEs in West Java Indonesia
Author(s): Yana Hendayana, Suryana
Affiliation: Universitas Pendidikan Indonesia, Universitas Widyatama, Bandung, Indonesia
Universitas Pendidikan Indonesia, Bandung, Indonesia
Keywords: Productivity; Innovation; Competitiveness; Batik; Small and Medium Enterprises.
Received: January 11, 2019 | Accepted: March 04, 2019
Type of Paper: Empirical | Vol. 4(1) Page: 19 – 26
Reference
to this paper should be made as follows: Hendayana, Y; Suryana. (2019). The Effect of Productivity and Innovation on the Competitiveness of Batik SMEs in West Java Indonesia, J. Mgt. Mkt. Review, 4(1) 19 – 26. https://doi.org/10.35609/jmmr.2019.4.1(3)
Planned Behaviour Theory: An Examination of the Intention to Return among Indonesian Hotel Resort Tourists
Author(s): Igus Rahmat Ginanjar, Ratih Hurriyati
Affiliation :
Universitas Pendidikan Indonesia and Polytechnic LP3i , Bandung and Indonesia
Universitas Pendidikan Indonesia , Bandung and Indonesia
Keywords: Intention to Return; Resort Hotel Tourist; Attitude; Indonesia; Tourist Destination.
Received: January 16, 2019 | Accepted: March 04, 2019
Type of Paper: Empirical | Vol. 4(1) Page: 27 – 32
Reference
to this paper should be made as follows: Ginanjar,I R; Ginanjar , Igus, Rahmat ; Hurriyati,R. (2019). Planned Behaviour Theory: An Examination of the Intention to Return among Indonesian Hotel Resort Tourists, J. Mgt. Mkt. Review, 4(1) 27 – 32. https://doi.org/10.35609/jmmr.2019.4.1(4)
A Framework for Brand Rejuvenation: Private Universities in Malaysia
Author(s): Khan Nasreen, Tan Booi Chen, Khan Shereen, Sarwar Abdullah
Affiliation: Multimedia University, Faculty of Management, Persiaran Multimedia, 63100, Cyberjaya, Malaysia
Keywords: Brand Rejuvenation; Corporate Culture; Consumption Experience; Social Media; IMC.
Received: January 12, 2019 | Accepted: March 05, 2019
Type of Paper: Review | Vol. 4(1) Page: 33 – 40
Reference
to this paper should be made as follows: Nasreen; K; Chen; T.B; Shereen, Khan: Abdullah; Sarwar. (2019). A Framework for Brand Rejuvenation: Private Universities in Malaysia, J. Mgt. Mkt. Review, 4(1) 33 – 40. https://doi.org/10.35609/jmmr.2019.4.1(5)
Model for Strengthening Employee Performance
Author(s): Tjiptogoro Dinarjo Soehari, Rina Uswatun Hasanah, dan M. Havidz Aima
Affiliation: Lecturer of Mercu Buana University, Jakarta – Indonesia
Post Graduate Alumni of Mercu Buana University
Lecturer of Mercu Buana University, Jakarta – Indonesia
Keywords: Organizational Change; Organizational Culture; Motivation; Employee Performance.
Received: January 18, 2019 | Accepted: March 03, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 41 – 48
Reference
to this paper should be made as follows: Soehari, T .D; Hasanah, R.U, dan M. Havidz Aima. (2019). Model for Strengthening Employee Performance, J. Mgt. Mkt. Review, 4(1) 41-42. https://doi.org/10.35609/jmmr.2019.4.1(6)
The Effectiveness of Leadership Training from Generation Me Perspectives
Author(s): Ihil S.Baron , Melania, Hellya Agustina
Affiliation: Lecturer, Sekolah Tinggi Ilmu Ekonomi (STIE) Pancasetia, Jl. Ahmad Yani Km.5,5, 70248, Banjarmasin, South Kalimantan, Indonesia
Ph.D. student, The National University of Malaysia, 43600 UKM Bangi, Selangor Darul Ehsan
Keywords: Leadership Training Process; Gen-Me Perspectives; Case Study; Exploratory Approach; Career Security; Trait Theory; Contingency Model.
Received: January 18, 2019 | Accepted: March 04, 2019
Type of Paper: Review | Vol. 4(1) Page: 49 – 56
Reference
to this paper should be made as follows: Baron,I.S; Melania; Agustina H.(2019). The Effectiveness of Leadership Training from Generation Me Perspectives, J. Mgt. Mkt. Review, 4(1) 49 – 56. https://doi.org/10.35609/jmmr.2019.4.1(7)
Spirituality and Entrepreneurs: Analysis of Entrepreneurial Motivation
Author(s): Ni Putu Nursiani, Rolland Epafras Fanggidae, Ronald P.C Fanggidae, Samuel Messakh
Affiliation: Nusa Cendana University, Adisucipto, 85228, Kupang, Indonesia
Keywords: Entrepreneurship; Spirituality; Spiritual Entrepreneurs.
Received: January 12, 2019 | Accepted: March 06, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 57 – 62
Reference
to this paper should be made as follows: Nursiani; Ni Putu; Fanggidae R.E ; Fanggidae R. P.C Messakh; S. (2019). Spirituality and Entrepreneurs: Analysis of Entrepreneurial Motivation, J. Mgt. Mkt. Review, 4(1) 57 – 62. https://doi.org/10.35609/jmmr.2019.4.1(8)
Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective
Author(s): Wen-Kuo Chen , Pei-Chu, Hung , Hsuan Lin , Yen-Hsi Lee
Affiliation: Associate Professor, Department of Marketing and Logistics Management, Chaoyang University of Technology, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Department of Marketing and Logistics Management, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Department of Marketing and Logistics Management, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Assistant Professor, Department of Applied English, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan
Keywords: Relationship Quality; Mobile Apps Quality; Review Depth; Continuous Intention; Commitment.
Received: January 17, 2019 | Accepted: March 06, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 63 – 71
Reference
to this paper should be made as follows: Chen ,W.K , Chu, P; Hung L,. (2019). Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective, J. Mgt. Mkt. Review, 4(1) 63 – 71. https://doi.org/10.35609/jmmr.2019.4.1(9)
Relationship Management of Cafe Customers around Universitas Sebelas Maret Surakarta - Indonesia
Author(s): Edi Wibowo , Marjam Desma Rahadhini , Julina
Affiliation:
Faculty of Economics, Slamet Riyadi University, Surakarta - Indonesia
Faculty of Economics, Slamet Riyadi Unversity, Surakarta - Indonesia
Faculty of Economics, Universitas Islam Negeri Sultan Syarif Kasim Riau - Indonesia
Keywords: Customer Relationship Management; Customer Satisfaction; Customer Loyalty.
Received: January 16, 2019 | Accepted: March 04, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 72 – 78
Reference
to this paper should be made as follows: Wibowo.E; Rahadhini, M.D; Julina. (2019). Relationship Management of Cafe Customers around Universitas Sebelas Maret Surakarta - Indonesia, J. Mgt. Mkt. Review, 4(1) 72 – 78. https://doi.org/10.35609/jmmr.2019.4.1(10)
The Moderating Effect of Transfer Climate on the Joint Relationship between Trainees' Personality and Transfer Training
Author(s): Yip Foon Yee
Affiliation:
Inti International University, Persiaran Perdana BBN, Putra Nilai, 71800 Nilai, Negeri Sembilan,Malaysia
Keywords: Big Five Personality; Transfer of Training; Supervisor Support; Opportunity to Perform; Trait Activation Theory.
Received: January 17, 2019 | Accepted: March 03, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 79 – 85
Reference
to this paper should be made as follows: Yee;Y.F. (2019). The Moderating Effect of Transfer Climate on the Joint Relationship between Trainees' Personality and Transfer Training, J. Mgt. Mkt. Review, 4(1) 79 – 85. https://doi.org/10.35609/jmmr.2019.4.1(11)
Work Engagement: The Impact of Psychological Capital and Organizational Justice and Its Influence on Turnover Intention
Author(s): Kiky D.H. Saraswati
Affiliation:
Universitas Tarumanagara, Jl. Letjen. S. Parman No. 1, 11440, Jakarta, Indonesia
Keywords: Organizational Justice; Psychological Capital; Turnover Intention; Work Engagement.
Received: January 11, 2019 | Accepted: March 06, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 86 – 91
Reference
to this paper should be made as follows: Saraswati, K.D.H.(2019). Work Engagement: The Impact of Psychological Capital and Organizational Justice and Its Influence on Turnover Intention, J. Mgt. Mkt. Review, 4(1) 86 – 91. https://doi.org/10.35609/jmmr.2019.4.1(12)
Psychosocial Safety Climate and Burnout: The Mediating Role of Challenge and Hindrance Demands
Author(s): Kok Ban Teoh, Daisy Mui Hung Kee
Affiliation:
School of Management, Universiti Sains Malaysia, 11800 Penang, Malaysia
Keywords: Academics; Burnout; Challenge Demands; Hindrance Demands; Psychosocial Safety Climate; Research Universities.
Received: January 17, 2019 | Accepted: March 05, 2019
Type of Paper: Empirical. | Vol. 4(1) Page: 92 – 99
Reference
to this paper should be made as follows: Saraswati; K.D.H Teoh, K.B.D.M.H.K. (2019). Psychosocial Safety Climate and Burnout: The Mediating Role of Challenge and Hindrance Demands, J. Mgt. Mkt. Review, 4(1) 92 – 99 https://doi.org/10.35609/jmmr.2019.4.1(13)
