GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 9 (4) October - December 2024
Issue DOI: 10.35609/jmmr.2024.9.4
Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach
Author(s): Muhartini Salim, Ade Tiara Yulinda, Rina Suthia Hayu and Yenti Sumarni and Reni Indriani
Affiliation: Doctor of Management Study Programme, Faculty of Economics and Business University of Bengkulu, WR. Supratman Street, Bengkulu, Indonesia
Keywords: Ease of Use, Online Shopping Experience, Reputation, Trust, and Satisfaction
Received: October 10, 2024 | Accepted: December 31, 2024
Type of Paper: Empirical | Vol. 9(4) Page: 148 – 158
Reference to this paper should be made as follows: Salim, M; Yulinda, A,T; Hayu, R.S; Sumarni, Y; Indriani, R. (2024). Analyzing the Impact of Customer Trust on Customer Satisfation on the Tokopedia E-Commerce Platform Using a Multidimensional Approach, J. Mgt. Mkt. Review, 9(4), 148 – 158. https://doi.org/10.35609/jmmr.2024.9.4(1)
|
Thematic Evolution of Service Quality (2011-2023): Insights for Future Research Directions
Author(s): Javed Ali , Erum Neseer Korejo, Aisha Ghouri and Muhammad Azeem Abro
Affiliation: Assistant Professor, SMBS University of Southampton, Malaysia
Faculty of Economics and Management The National University of Malaysia (UKM) Bangi, 43600, Selangor, Malaysia
Department of Media and Communication Studies, University Malaya, 50603, Kuala Lumpur, Malaysia
Department of Business Administration Sukkur IBA University, Pakistan
Keywords: Service Quality, Insights, Thematic Analysis, Bibliometrics.
Received: October 13, 2024 | Accepted: December 31, 2024
Type of Paper: Review | Vol. 9(4) Page: 159 – 172
Reference to this paper should be made as follows: Ali, J; Korejo, E.N; Ghouri, A; Abro, M.A. (2024). Thematic Evolution of Service Quality (2011-2023): Insights for Future Research Directions, J. Mgt. Mkt. Review, 9(4), 159 – 172. https://doi.org/10.35609/jmmr.2024.9.4(2)
|
Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive
Author(s): Han Jiabin , Yuhanis Bin Ibrahim , Hana Yazmeen Hapiz and Nur Ain Amirah Nazli
Affiliation: Faculty of Creative Technology and Heritage, Universiti Malaysia Kelantan, Malaysia
Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
Faculty of Creative Technology and Heritage, University Malaysia Kelantan, Malaysia
Keywords: Brand Visual Identity; Cultural Symbols; Consumer Perception; Design Strategy; Visual Design; Brand Recognition.
Received: October 15, 2024 | Accepted: December 31, 2024
Type of Paper: Review | Vol. 9(4) Page: 173 – 182
Reference to this paper should be made as follows: Jiabin, H; Ibrahim, Y.B; Hapiz, H.Y; Nazli, N.A.A. (2024). Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive, J. Mgt. Mkt. Review, 9(4), 173 – 182. https://doi.org/10.35609/jmmr.2024.9.4(3)
|
Strategic Orientations and Innovation Capability for Sustaining MSME Performance: Insights from the Agricultural Sector
Author(s): Noraindah Abdullah Fahim and Logaiswari Indiran
Affiliation: Universiti Teknologi Malaysia, 81310 Johor, Malaysia
Keywords: Market Learning Orientation, Entrepreneurial Orientation, Innovation Capability, MSME Performance, Fruits and Vegetables Contract Farming, Malaysia, Business Sustainability.
Received: October 18, 2024 | Accepted: December 31, 2024
Type of Paper: Empirical Paper | Vol. 9(4) Page: 183 – 189
Reference to this paper should be made as follows: Fahim, N.A; Indiran, L. (2024). Strategic Orientations and Innovation Capability for Sustaining MSME Performance: Insights from the Agricultural Sector, J. Mgt. Mkt. Review, 9(4), 183 – 189. https://doi.org/10.35609/jmmr.2024.9.4(4)
|
   Call for Papers | Journal Policy & Ethics | Copyright & Conflict of Interest | Subscribe GATR Journals | Site Map | Contact Us